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These pages build confidence in the visitor's mind that you really do 'exist' and that they are dealing with a 'genuine' person or business as opposed to an anonymous web site.

This is particularly important if you are attempting to make sales, or capture e-mail addresses. The format can be very simple as below, or might include a photograph, audio sample, or even a video - building the relationship with the visitor.

Maps and directions can also be useful if you have a physical presence you wish to point out.